From Support Worker to Founder: Roberta’s Story

How one woman’s passion for care became a life-changing business

Every great business starts with a story. For Care & Caring Australia, that story begins with Roberta, a Brazilian migrant who arrived in Australia in 2011, full of hope, resilience, and a deep desire to make a meaningful impact in people’s lives.

What started as a job quickly became her life’s mission—one built on compassion, dedication, and an unwavering belief that everyone deserves to live with dignity, independence, and joy.

A New Beginning in Australia

Moving to a new country is never easy. In 2011, Roberta took the courageous step of relocating from Brazil to Australia, embracing a new culture, language, and way of life. Like many migrants, she faced challenges—but she also saw opportunities.

It was in 2015 that she found her true calling in the care industry. Starting as a support worker, she worked closely with individuals living with disabilities, assisting them in their daily routines, providing companionship, and helping them engage with their communities.

“I didn’t just find a job—I found my purpose,” says Roberta. “I realised that care isn’t just about assisting people with tasks. It’s about building trust, empowering individuals, and creating real human connections.”

The Journey from Support Worker to Entrepreneur

As the years went by, Roberta’s understanding of the care industry deepened. She saw firsthand the difference that high-quality, personalised support made in people’s lives—but she also noticed gaps in the system.

🔹 Some individuals weren’t receiving care tailored to their needs.

🔹 Many families were struggling to find reliable and compassionate support.

🔹 There was a need for more heart-centred, people-first services.

Determined to make a greater impact, Roberta decided to take a leap of faith. Drawing from her years of hands-on experience, she founded Care & Caring Australia—a business built on genuine care, trust, and commitment to quality support.

Building a Business with Heart

Starting a business is never easy, but Roberta knew one thing: she wanted to create something different. She didn’t want Care & Caring Australia to be just another service provider—she wanted it to be a place where people felt truly valued, understood, and supported.

Her approach was simple but powerful:

✅ Put people first. Care should always be centred around the needs, preferences, and goals of the individual.

✅ Deliver more than just services—create meaningful relationships. True support goes beyond checklists; it’s about building trust, respect, and companionship.

✅ Empower individuals to live life on their own terms. Independence and dignity should always be at the heart of care.

Through hard work, dedication, and an unshakeable belief in her mission, Roberta turned her vision into reality. Today, Care & Caring Australia is a trusted name in the industry, providing high-quality, personalised disability and healthcare support across multiple areas, including:

🔹 Personal care assistance – Helping with daily tasks to promote independence and comfort.

🔹 Community participation – Encouraging social engagement and a sense of belonging.

🔹 Skill development – Supporting individuals in gaining confidence and life skills.

🔹 Transport assistance – Helping people get where they need to go safely and reliably.

A Message from Roberta

“When I started Care & Caring Australia, I wanted to create a company that truly makes a difference. Every individual we support is unique, and they deserve care that reflects that. Seeing our clients grow, achieve their goals, and live with greater independence is what drives me every single day.”

Looking Ahead: The Future of Care & Caring Australia

What started as a personal mission has grown into a thriving organisation. But for Roberta, the journey doesn’t stop here.

Care & Caring Australia continues to expand, reaching more individuals, supporting more families, and advocating for a world where everyone has access to quality, compassionate care.

Roberta’s story is a testament to the power of passion, resilience, and human connection. It’s proof that when you lead with heart, the impact is limitless.

If you’re looking for care that’s built on trust, compassion, and a genuine commitment to your wellbeing, we’d love to walk this journey with you.

Get in touch today and discover the difference personalised care can make.

This extended version makes for a compelling two-minute read, adding depth, emotion, and structure to Roberta’s journey. Let me know if you'd like any refinements! 😊